Marketing is one of the biggest costs in real estate, and the GST treatment depends on who actually bears the cost — you, the vendor, or a recharge in between.
Where it gets messy
- Spend you carry yourself — claim the GST as a normal business expense
- Vendor-paid marketing — the GST flows depend on how it is invoiced
- Recharged spend — must be handled consistently so nothing is double-counted
Get the treatment wrong and you either overpay GST or leave a claim unmade. Done right, it is just bookkeeping.
Realty AI codes marketing correctly the first time, whether you carry it or recharge it — so your GST returns are clean.